Nestlé highlights increased brand investment as key pillar of return to volume growth

brand investment brand investment Mark Schneider, the CEO of Nestlé, has emphasized how important increased brand investment will be in generating volume growth again in 2024. The company, which owns well-known brands like KitKat, Nespresso, and Purina, saw a respectable 7.2 percent increase in sales of organic products in 2023. Its real internal growth (RIG) […]

Maximizing eCommerce Success: A Comprehensive Guide to Digital Marketing Strategies

eCommerce eCommerce Digital marketing for eCommerce websites is the use of online platforms to promote a brand, spread its message, and attract customers. Here are some common digital marketing strategies for eCommerce websites: 1. SEO (Search Engine Optimization): This strategy aims to improve the visibility of eCommerce sites on search engines like Google or Bing. […]

native advertising vs content marketing

native advertising native advertising Native advertising and content marketing are both effective strategies for promoting a brand and engaging the target audience. However, they serve different purposes and are best used in different situations. Native advertising is a form of online marketing that blends seamlessly into websites with valuable information and is designed to increase […]

Balenciaga is Selling Chip Bags for 1,750$

Balenciaga Balenciaga Balenciaga is once again changing the fashion game with its latest creation: the Chips Bags. After the success of its Lay’s-inspired bags in 2022, the luxury brand is now offering its own potato chip bags, designed to add flair to your grocery shopping look. These ‘Maxi Packs’ are made from shiny calfskin to […]

Time that has passed since these Remarkable Digital Firsts.

Time Time From the invention of the telephone to the emergence of groundbreaking technologies like smartphones and the inception of the first Google search, the digital landscape has undergone a remarkable transformation over the past 147 years. The ascent of social media and on-demand services has been punctuated by notable milestones, including the debut of […]

Are you wondering what the metaverse is all about? We try to get to the bottom of it and answer some important questions.

metaverse metaverse Are you wondering what the metaverse is all about? We try to get to the bottom of it and answer some important questions. The Metaverse has become a buzzword that’s capturing everyone’s attention, and it’s a complex idea that might take a bit to fully grasp. This article aims to shed some light […]