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Louis Vuitton’s latest creation, a sandwich bag designed by Pharrell Williams, has taken the concept of luxury to new heights, both figuratively and literally in terms of its price tag. Williams, who assumed the role of men’s creative director for the French luxury fashion house in February, drew inspiration from the humble paper sandwich bag for this extravagant accessory.
Constructed from cowhide leather and dyed in the exact shade as Louis Vuitton’s iconic shopping bags, this oversized clutch made its debut on the runway during Williams’ inaugural collection presentation on the Pont Neuf in Paris in June 2023. While it mimics the appearance of a conventional sandwich bag with precise folds, it boasts the unmistakable Louis Vuitton lettering and is secured with a blue fastening reminiscent of the brand’s renowned bag handles.
The sandwich bag, with its unconventional design, hit the shelves at Louis Vuitton’s West Hollywood pop-up store on January 4, priced at a staggering $3,130. However, this isn’t the first time Louis Vuitton has found inspiration in everyday items. The fashion house previously paid homage to budget-friendly plastic laundry bags in its Spring-Summer 2007 collection and released a cross-body bag resembling a paint can in 2022, paying tribute to Louis Vuitton’s heritage.
This trend of transforming ordinary objects into high-end fashion statements isn’t unique to Louis Vuitton. Other designers, such as Balenciaga, have also embraced this approach. Balenciaga’s $2,145 bag in 2017, eerily resembling Ikea’s inexpensive “Frakta” bag, became a viral sensation on social media, showcasing the intersection of luxury and everyday items. The practice of turning mundane objects into coveted fashion pieces has been met with both admiration and controversy, as it challenges the disposable nature of fast fashion and elevates everyday items to timeless design statements.
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