PepsiCo Soars: Double-Digit Growth Driven by Smart Marketing and Strong Demand

PepsiCo PepsiCo PepsiCo Soars: Double-Digit Growth Driven by Smart Marketing and Strong Demand PepsiCo Soars: Double-Digit Growth Driven by Smart Marketing and Strong Demand PepsiCo recently unveiled its exceptional second-quarter earnings, demonstrating the potency of a winning concoction of strategic marketing initiatives and robust consumer demand.  Important lessons learned: Sales Surge: PepsiCo exceeded forecasts in […]

Nestlé highlights increased brand investment as key pillar of return to volume growth

brand investment brand investment Mark Schneider, the CEO of Nestlé, has emphasized how important increased brand investment will be in generating volume growth again in 2024. The company, which owns well-known brands like KitKat, Nespresso, and Purina, saw a respectable 7.2 percent increase in sales of organic products in 2023. Its real internal growth (RIG) […]