The Top Influencer Marketing Trends of 2022
I recognize all of you who might be interested in trying influencer marketing but aren’t quite sure.
I follow the same procedure whenever I have to decide whether to spend money or time. Before making a purchase, I’ll browse product reviews on Amazon or see how well-reviewed a movie is on Rotten Tomatoes.
It can be challenging to determine sometimes if that thing we’re considering buying or doing is the greatest option for us in a world where we have too many options and even more information.
Influencer marketing benefits
Build trust quickly
The trust that influencer marketing can instill in your brand is among its top advantages. When you work with an influencer, you gain access to their audience, which has increased over time.
Influencers have drawn and kept fans who see them as authorities in their specialized field. Because of this, fans believe the ideas of their favorite influencers and regard them more as family and friends than as business partners.
According to surveys, 61% of consumers believe recommendations from friends, family, and influencers. Only 38% of people believe recommendations made by brands. The percentages of people who trust influencers are disproportionately high among young people when the average is broken down and age demographics are considered.
This implies that you draw on that relationship of trust when your brand collaborates with an influencer. Your brand will sound more like a friend’s recommendation when an influencer recommends it.
Connect with your target audience
Influencers can help you connect with your target audience very quickly and can also assist you in gaining credibility and trust from that audience. It should go without saying that any marketing strategy will benefit greatly from this.
Of course, you need to be aware of who your target market is. Do your market research, of course. You may also do this via social media, for example, by determining your buyer persona by looking at your Instagram audience.
Finding an influencer with a comparable audience is crucial once you’ve identified your target audience. The numerous demographics that connect to your buyer personas, such as their ages and genders, where they live, what language they speak, and the themes that interest them, should be kept in mind as you go through this process.
How do you locate influencers who share your target market? You can utilize audience filters if you have a program like Heepsy. Additionally, if you don’t have access to an influencer discovery tool, you’ll need to ask influencers for their media kits to examine the demographics of their audience.
Influencer marketing can also be used to test out new target demographics. Perhaps you wish to investigate the viability of your American company in Canada. Or perhaps you should investigate whether suburban mums would be interested in your line of urban sneakers. To conduct trials and determine interest, influencers can connect you with interested audiences in certain niches.
Boost brand awareness
The technique also aids in raising awareness of your brand, which brings us to our third advantage influencer marketing. Since awareness is the first stage of the marketing funnel, it is crucial to achieve it before moving on to other objectives like engagement or sales.
The final word? are Instagram, TikTok, YouTube, and other social networks that are used daily by a LOT of people.
That number shows that social media is an effective platform for introducing new individuals to your brand. And folks are concentrating.
Why? It connects to our first two points, I suppose. We are subjected to so many advertisements daily that we have nearly become accustomed to ignoring them. Influencer material, though, doesn’t feel like advertising. Additionally, if you locate the correct influencer, you will know that they are part of your target demographic, which increases the likelihood that people will become aware of your business.
Influencer marketing is exciting and unobtrusive. You aren’t annoying anyone with a paid advertisement they didn’t want. Simply put, you are showing up in the stuff that they would be reading otherwise. This promotes your brand and creates a favorable first impression.
Adds social proof to the customer experience
Social proof is the process through which people decide what to do for themselves by observing what others do. It’s a common misconception that a restaurant must be good if it’s busy. Alternatively, it’s when you only read novels that are on the bestselling list. It must be good to read if everyone else is buying it, right?
Social proof can be used in marketing to encourage potential customers to move forward with their purchasing process. Seeing influencers who have already purchased your goods or services reassures consumers who are on the fence about doing so.
I’m not just referring to social media, either. Republishing influencer content on your website is another way to provide social proof to your product pages. Swedish retailer Monki is one company that excels at this.
Let’s say I want to buy these corduroy pants. I adore the color, and both the price and the size are within my price range. Although I like how they appear on the model, I’m not sure how they would appear on me in person. I don’t believe anything that features models because they are surrounded by a skilled staff that works to make them appear beautiful.
By Ahmad Alwan
influncer marketing trends