holiday
Meta released a new guide on making the most of sales after the holidays. They call this time between late December and mid-January “Q5”. It’s when marketing teams focus on boosting sales.
This guide shares tips on improving your advertising during this period. It includes insights on ads and suggestions for your promotions. It aims to help marketers get creative during this lesser-known but potentially profitable time.
While it might seem unusual to extend the holiday shopping season, data shows that many people continue shopping after December. Yet, some marketers reduce their ads at this time. Interestingly, in January 2023, advertising costs were lower, making it a good opportunity for advertisers.
To assist marketers during this “fifth quarter” or Q5, Meta created a guide. Within, you’ll find five best practices and insights on new products and tools that can help marketers make the most of post-holiday marketing budgets:
Minimize campaign changes
Lean in to automation & AI for better performance
Diversify your creatives
Use data to grow lifetime value
And always, always validate your results measurement
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