In the constantly changing realm of design, even the most legendary brands now and then remake themselves, and in 2025, Google boldly but wisely decided to introduce a new version of its world-renowned logo.
A Symbol of Simplicity, Evolution, and Intelligence
Google’s new logo is not much different from its essential self but introduces a new design language that says something about where the company is heading. By blending its unique primary colors (blue, red, yellow, green) more harmoniously over the letters, Google says it is together, in motion, and consonant digitally.
The new logo’s color blending is gradient-inspired and seamless, gently blending the colors rather than having them stand alone. This choice is in line with Google’s vision: a connected, AI-powered world where tools and experiences are brought together, intuitive, and human-centric.
Why This Matters: The Psychology Behind Color Merging
Traditionally, Google’s logo was famous for being simple and playful in its choice of colors. Yet, with advancing technology and expectations, more symbolism is required. Through color combinations:
Blue and green signify knowledge and growth. Red and yellow convey action and creativity. The gradient transitions signify learning, adaptability, and innovation—values that define the AI age.
This movement is not just about appearance. It’s a brand message: Google is no longer just a tool, it’s a living ecosystem that evolves with you.
Design Adaptability Across Devices
Another key driving factor behind the update is usability. With dark mode, foldable screens, and smart screens now a norm, the updated logo provides greater versatility. The clean color transitions retain clarity and impact in light as well as dark backgrounds and remain identifiable silhouette even in tiny size.
Consistency With a Twist
The font remains unchanged—plain, friendly, sans-serif. This roots the logo in its heritage, making it recognizable to billions of users. But the new color gradients add a layer of storytelling that makes even static designs come alive.
A Future-Ready Identity
Google’s new logo is not a reboot, it’s a message. In the midst of an era of AI-driven experiences, digital union, and user-first, the brand is making it clear that it’s prepared to lead with clarity, creativity, and empathy.
And as always, it’s doing it in color.
After all, one person’s trash is another person’s treasure—or in this case, their $1,790 statement piece.
Kentucky Chicken Canada, in collaboration with the Toronto-based creative agency Courage, is pushing the boundaries of traditional advertising by integrating cutting-edge technology with its signature brand identity. The result is a bold new campaign that takes an innovative approach to consumer engagement by leveraging the power of artificial intelligence. The campaign challenges AI to replicate Kentucky Chicken’s iconic fried chicken recipe, and in doing so, it highlights the brand’s unparalleled position in the world of fried chicken.
In a rapidly evolving digital landscape, Kentucky Chicken’s latest campaign exemplifies how brands can fuse creativity and technology to engage audiences in new and exciting ways. The collaboration with Courage reflects Kentucky Chicken’s commitment to staying ahead of the curve in a competitive market, while also celebrating the authenticity of the brand’s products. The campaign boldly pits AI technology against the time-tested recipe that has made Kentucky Chicken’s fried chicken a global favorite, asking the intriguing question: can artificial intelligence recreate the iconic Kentucky Chicken fried chicken?
To put this theory to the test, Kentucky Chicken Canada partnered with AI experts to harness the power of machine learning and data analysis. The AI system was tasked with scouring the internet for the most highly-rated fried chicken recipes available. Using this vast amount of data, the AI created its own version of a fried chicken recipe that it believed would rival Kentucky Chicken’s renowned dish. The AI-generated recipe, based on its analysis of online reviews, cooking techniques, and ingredients, was crafted with one purpose in mind: to replicate the delicious taste that has made Kentucky Chicken a household name across the world.
Once the AI-generated recipe was finalized, Kentucky Chicken took the next step in the campaign: a blind taste test. This is where the true magic of the campaign unfolded. Kentucky Chicken invited a diverse group of participants to sample both versions of fried chicken: the AI-inspired recipe and Kentucky Chicken’s own world-famous fried chicken. Participants were unaware which sample was from the AI recipe and which was from the Kentucky Chicken menu, ensuring that the test was completely unbiased. They were simply asked to taste both options and choose the one that they believed tasted the best.
The results were nothing short of definitive. The overwhelming majority of participants declared Kentucky Chicken’s fried chicken as the winner, once again affirming the brand’s dominance in the fried chicken industry. Despite the AI’s impressive attempt, it became clear that there is something irreplaceable about the flavor, texture, and authenticity of Kentucky Chicken’s recipe. The campaign served as a reminder that, while technology can innovate and revolutionize many aspects of our lives, there are some things—like Kentucky Chicken’s secret blend of 11 herbs and spices—that simply cannot be replicated by a machine.
This groundbreaking campaign not only underscores Kentucky Chicken’s superiority in taste and quality but also reinforces the brand’s long-standing commitment to delivering a unique and authentic dining experience. It highlights the fact that no amount of technology or data can replicate the human touch, experience, and tradition that have gone into perfecting Kentucky Chicken’s recipe for decades. By blending AI with their beloved recipe, Kentucky Chicken has made a bold statement about the lasting value of craftsmanship and authenticity in a world increasingly driven by technology.
Kentucky Chicken’s ability to merge brand authenticity with the power of artificial intelligence is a masterstroke in modern advertising. The campaign doesn’t just promote Kentucky Chicken’s fried chicken; it celebrates the brand’s legacy and the enduring quality of its product. In a world where consumers are constantly seeking new experiences, Kentucky Chicken Canada has positioned itself as a brand that’s not afraid to embrace the future while staying true to its roots.
The campaign also provides an interesting commentary on the role of artificial intelligence in the food industry. As AI continues to evolve, many wonder whether it will eventually replace the human touch in food production. Kentucky Chicken’s campaign shows that while AI can offer valuable insights and innovation, there are certain elements of the culinary experience that remain beyond its reach. Kentucky Chicken’s fried chicken, after all, is the product of years of perfecting a recipe that combines science, skill, and a little bit of secret magic that AI simply cannot replicate.
In conclusion, Kentucky Chicken Canada’s collaboration with Courage and the use of AI in their latest campaign is a brilliant example of how brands can push boundaries and engage consumers in unexpected ways. The campaign not only highlights the superiority of Kentucky Chicken’s fried chicken but also celebrates the value of authenticity and craftsmanship in an era dominated by technology. While AI may be able to analyze and replicate recipes, Kentucky Chicken’s unique blend of ingredients and decades of experience in perfecting fried chicken continue to set the brand apart as the undisputed leader in the world of fried chicken.