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Kylie jenner
Kylie Jenner turned airport vending machines into a 24/7 billboards that paid her back
In November 2019, Kylie Cosmetics expanded into the travel retail market by introducing eye-catching vending machines at McCarran International Airport in Las Vegas. These machines, located in Terminal D by gate D17 and International Terminal E by gate E9, feature the brand’s prominent logo and images of founder Kylie Jenner. They are stocked with signature products such as lip kits and select eyeshadow palettes.
Kylie Jenner announced the launch on Instagram, expressing her excitement: “This makes me so happy. I just launched my first ever @kyliecosmetics vending machines at McCarran International Airport in Las Vegas!!”
The move into travel retail aligns with the growing trend of beauty brands leveraging this channel to reach consumers on the go. The distinctive vending machines not only provide convenience for travelers but also enhance brand visibility in high-traffic areas.
Since the initial launch, Kylie Cosmetics has expanded its vending machine presence to other airports, including John F. Kennedy International Airport in New York and Philadelphia International Airport. These machines continue to offer travelers access to popular products, making beauty purchases more accessible during transit.
The introduction of vending machines in airports represents a strategic move for Kylie Cosmetics, tapping into the lucrative travel retail sector and meeting consumer demand for accessible beauty products.
