What is ghost blogging?
What is ghost blogging? You’ve probably heard of ghost writers – those who write autobiographies for celebrities – and you might well wonder whether this service is available for all types of content writing. The answer is yes! In fact, many web pages and blogs are penned by ghost writers. So what is ghost blogging […]
How to create the perfect copywriting brief template
Do you have blog posts, web pages or a series of product descriptions you need writing? Before your freelance writer can put pen to paper (or, rather, finger to keyboard) you’re going to need to create a copywriting brief. Many businesses don’t know how to brief a copywriter, so we’ve put together some simple tips and […]
What is content syndication in digital marketing and how does it work?
What is content syndication in digital marketing and how does it work? The internet is full of competing brands, and it can be hard to gain visibility if you’re a small business, a startup or your company doesn’t have an established web presence. That’s where a strong content marketing strategy comes in, and content syndication […]
What is the role of a copywriter?
What is the role of a copywriter? Writing copy for clients Generally, writing copy on behalf of clients is the main part of a copywriter’s role. If you work as an in-house copywriter, you may be writing on behalf of just one business but if you work on a freelance basis, you will be able […]